Nudging Up the Top Line

The UK government has its own “nudge unit”, pushing us to save for our pensions. And we all receive daily prods through apps, advertising, marketing material and social media – all of these impacting where and how we shop, what we buy and – allegedly – even which party gets our vote!

Nobel prizes have been awarded for studies into these topics, such as Richard Thaler’s work captured in his book (with Cass Sunstein) “Nudge: Improving Decisions about Health, Wealth and Happiness”. There is also Tom Peters’ collection of tips “The Little Big Things: 163 Ways to Pursue Excellence”, and the work of Charles Duhigg “The Power of Habit.”

All these theories are about doing a few small things differently on a regular basis to achieve cumulative results – and this approach is fundamental to the way HNW guides busy professionals on how to make business development a top-of-the-list item.

Applying Duhigg’s model helps these busy professionals to focus on daily routines. The HWN App suggests a combination of different daily patterns of simple business development activities, mixed with tailored push notifications, and (to Duhigg’s point) peer group evaluation for all to believe and notice that altering their habits is possible.

The HNW App applies Duhigg’s three elements of ‘cues’, ‘routines’ and ‘rewards’ to improve and increase commitment to business development.